boAt × RCB — IPL Fan Engagement Experience
A live IPL fan activation for boAt × Royal Challengers Bengaluru: fans walk up, get their photo taken, and seconds later see themselves standing beside RCB players in an AI-generated avatar — built as an interactive stall inside the Bengaluru stadium.
What they were facing.
boAt wanted a fan moment people would actually post about during IPL matches — not another branded banner. That meant surviving the match-interval rush, turning around a finished avatar before an impatient fan walked off, and producing something good enough to share unprompted. All of it in a loud, crowded stadium where anything more than one tap fails.
How we solved it.
We built a capture-to-share pipeline that gets a fan from photo to AI avatar with RCB players in under 30 seconds. Custom-trained models were tuned for speed and quality on cloud GPUs; a tablet interface let stall operators run the whole flow with one hand, and finished avatars dropped straight to fans' phones via QR. The system was engineered for high-concurrency stadium load with offline fallback, so a flaky network never stalled the queue.
Impact that matters.
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